Milwaukee's Best: The Heartbreaker Series

What is it about Milwaukee, bargain beer and cheesecake? Lo these many years ago, Old Milwaukee created quite a politically incorrect fuss with the infamous Swedish Bikini Team, which, at the time, was considered by many to be the advertising pinnacl

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What is it about Milwaukee, bargain beer and cheesecake? Lo these many years ago, Old Milwaukee created quite a politically incorrect fuss with the infamous Swedish Bikini Team, which, at the time, was considered by many to be the advertising pinnacle of grautitous male ogling. Now a new generation of fratboy has Miller's Milwaukee's Best to cater to its ogling needs with a retro-flavored Playboy-style homage from none other than Mother's New York office. In the interests of maximum oglement, we're leading with what we consider to be the raciest of these images, but we have to wonder: what's up with the girl in the camo gear, who's standing in what seems to be a corral, with duck decoys, a duck call, binocs and no gun (see the PDF)? Does she kill birds with her body? The Mother creative team has a simple answer: "Don
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About

Credits
Date
Jul 21, 2005
Client:
Milwaukee's Best
Creative Director:
Linus Karlsson
Creative Director:
Paul Malmstrom
Art Director:
Rob Baird
Copywriter:
Dave Clark
Copywriter:
Ann Lieberman
Art Buyer:
Karla Olmedo
Photographer:
Peter Gehrke
Copywriter:
Allon Tatarka
Agency:
Mother New York
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