Creativity

New Zealand Autism Campaign Shows Inner Workings Of Austistic Minds

Long Copy Posters By Whybin/TBWA Aim To Generate Research Donations

Published on Jan 15, 2014

Editor's Pick

Whybin /TBWA/DAN Auckland uses long copy effectively to contrast the thinking of a mind with autism with a mind without, in a poster campaign for autism research project Minds for Minds. The campaign aims to generate donations for the project, which involves a team of New Zealand's top scientific minds undergoing research to identify the genetic signatures of a mind affected by autism. The posters use different colors to differentiate between the thinking of the autistic person and those studying them.

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About

Credits

Date
Jan 15, 2014
Agency:
Whybin/TBWA - New Zealand
Chief Creative Officer:
Toby Talbot
Client:
Minds for Minds
Creative Director:
Lisa Fedyszyn
Creative Director:
Jonathan McMahon
Art Director:
Smeta Chhotu-Patel
Art Director:
Tom Knighton
Copywriter:
Tom Johnson
Group Head:
Jodi Willocks
Account Manager:
Mark Wilson
Producer:
Ali Vernon
Print Production:
Lightfarm Studios

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