Creativity

Minecraft Made a Musical to Promote Its 'Super Duper Graphics Pack'

Melissa Benoist Belts Out Number Composed by Tom Kitt in 215 McCann's Film

By Alexandra Jardine. Published on Nov 21, 2017

Editor's Pick

Ahead of the launch of Minecraft's new "Super Duper Graphics Pack" early next year, the game is giving players a taster of some of the new graphics in a Broadway-style musical video.

The film, by 215 McCann, stars Melissa Benoist ("Supergirl," "Glee") singing her heart out as she moves through a world of Minecraft blocks (including flying chickens, dancing llamas and more) to music written and composed by Tony Award and Pulitzer Prize-winner Tom Kitt ("Next to Normal," the "Bring It On" musical).

The long-form film debuted during the first half of Minecon Earth on Nov. 18, the yearly Minecraft convention. The "Super Duper Graphics Pack," coming early 2018, will add 4K graphics, dynamic shadows, movement in leaves and grass, and realistic elements such as beams of light and water physics into the game.

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About

Credits

Date
Nov 21, 2017
Agency:
215 McCann
Chief Creative Officer:
Scott Duchon
Client:
Minecraft
Creative Director:
Neil Bruce
Director of Integrated Production:
Alex Spahr
Producer:
Sarah Sweeney
Director of Business Affairs:
Mary Beth Barney
Business Director:
Peter Goldstein
Account Director:
Drew Porter
Senior Account Executive:
Sam Brody
Director of Strategy:
Brian Wakabayashi
Strategy Director:
Cassidy Wilber
Production Company:
Psyop
Director:
Kylie Matulick
Director:
Todd Mueller
Managing Director:
Neysa Horsburgh
Head of Productions:
Drew Bourneuf
Executive Producer:
Christine Schneider
Producer:
Nick Read
Associate Producer:
Jacob Markson
Lead Technical Director:
Jane Byrne
2D Supervisor:
Lane Jolly
Designer:
Paul Cayrol
Designer:
Kenneth Lee
Designer:
Luke Lucas
Designer:
Chris Martin
Designer:
Andrew Park
Designer:
Marc Samson
Designer:
Sylvain Sarrailh
Designer:
Kenesha Sneed
Designer:
Robin Thompson
VFX:
Mathew Rotman
VFX:
Ryan Hurd
VFX:
Lorenzo Silano
Previz Artist:
Dan Vislocky
Previz Artist:
Jack Anderson
Previz Artist:
Kevin Phelps
Previz Artist:
Jean - Dominique Fievet
Modeler:
Scott Denton
Modeler:
Elias Glasch
Modeler:
Greg Mawicke
Modeler:
Diego Melgar
Texture Artist:
Jenny Yang
Rigger:
Nelio Naut
Rigger:
Josh Sobel
Lighter:
Jane Byrne
Lighter:
Michael Johnson
Lighter:
Joey Sila
Lighter:
Alan Yang
3D Animation Lead:
Will Kistler
3D Animator:
Jayant Kumar
3D Animator:
Tarun Lakshminarayanan
3D Animator:
Melik Malkasian
3D Animator:
Kevin Phelps
3D Animator:
Jasmin Segarra
3D Animator:
Alan Yang
Compositor:
Krystal Chinn
Compositor:
Lane Jolly
Compositor:
Brendan Smith
Compositor:
Danny Song
Flame Artist:
Adam Flynn
Flame Artist:
Sam Shiflett
Matte Painter:
Andrew Park
Storyboard Artist:
Finlay Britton
Storyboard Artist:
Max Forward
Storyboard Artist:
Tristyn Pease
Editor:
Brett Nicoletti
Assistant Editor:
Rob Cavedo
Live Action Production Company:
Psyop
Director:
Todd Mueller
Director:
Kylie Matulick
Executive Producer:
Monica Reimold
Head of Production:
Monica Reimold
Producer:
Trevor Allen
Director of Photography:
Crille Forsberg
Production Designer:
Martin Krejzlík
Minecraft Set Production:
Block Works
Written by:
Tom Kitt
Song:
"Super Duper (World That Waits)"
Music Production:
The Practice Worldwide
Producer:
Ali Theodore
Producer:
Anthony Mirabella
Recording Studio:
One Union Recording
Senior Engineer:
Matt Zipkin
Producer:
Lauren Mask
Recording Studio:
Lime Studios
Audio Mixer:
Jeff Malen
Producer:
Kayla Phungglan
Executive Producer:
Susie Boyajan
Client:
Taylor Smith
Client:
Fergus Lynch
Client:
Jessica Freeman
Client:
Lydia Winters
Client:
Nicolette Suraga
Client:
Markus Toivonen

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