Creativity

MINI USA Introduces a Horrifying New Evil in Halloween Spoof

BSSP Behind the Scream Fest With A Twist

Published on Oct 21, 2013

Editor's Pick

Here comes Halloween, and in this horror spoof for the MINI Countryman out of BSSP, chainsaw-wielding, mask-wearing serial killers appear to be preying upon an innocent couple -- that is, until something a lot more horrifying shows up.

The spot was produced out of tool and directed by BSSP creative director Steve Mapp.

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About

Credits

Date
Oct 21, 2013
Agency:
Butler, Shine, Stern and Partners
Client:
MINI
Writer:
Heath Pochucha
Art Director:
Steve Mapp
Creative Director:
Steve Mapp
Creative Director:
Lyle Yetman
Director:
Steve Mapp
Production Company:
Tool
Producer:
Luke Rzewnicki

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