Creativity

MINI: All the Wrong Places

Be the co-pilot on MINI's mission.

Published on Nov 14, 2011

Editor's Pick

Fans can compete via Facebook to become the 'co-pilot' in MINI's series of web documentaries, All The Wrong Places. Created by BSUR Amsterdam and production company VICE, the series follows host Elliott Bambrough on a voyage of cultural discovery in exotic locations: the first episode takes place in Dekotora, Japan and features 'an extreme version of truck-pimping'.

In each film the host will have a mission and will be accompanied by a 'co-pilot' chosen via a social media competition. His co-host won her place via a Facebook campaign, and future co-pilots will also be chosen via liking the brand on on MINI's Facebook page, where the next four films will play. The crew will travel to Peru, South Africa, Sweden and Jamaica, with a new film uploaded every three weeks.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 14, 2011
Agency:
BSUR Amsterdam
Client:
MINI
Production Company:
VICE
Strategy Director:
Jeffre Jackson
Executive Creative Director:
Jason Schragger

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.