Creativity

MINI: Ave A Word

Are you man enough for the new MINI Cooper S with John Cooper Works GP Kit? If not, you may get a visit—and a few insightfully harsh words—from the British bloke at the center of Glue London's new MINI microsite. By fillin

Published on May 16, 2006

Editor's Pick

Are you man enough for the new MINI Cooper S with John Cooper Works GP Kit? If not, you may get a visit—and a few insightfully harsh words—from the British bloke at the center of Glue London's new MINI microsite. By filling out an online questionnaire about an unmanly friend, visitors create a customized video of the acerbic Brit "aving a word" regarding the friend's very specific shortcomings, delivered straight to the poor sap's inbox.

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About

Credits

Date
May 16, 2006
Editor:
Matt Collett
Editor:
Simon Cam
Director:
Jim Field-Smith
Designer:
Leon Ostle
Producer:
Michelle Stanhope
Art Director:
Dave Martin
Art Director:
Sally Skinner
Copywriter:
Dave Martin
Copywriter:
Sally Skinner
Creative Director:
Seb Royce
Production Company:
Idiotlamp
Client:
MINI
Agency:
glue London

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