Creativity

MINI: Baseball Cards

This BSSP-produced cardboard insert, seen in The New Yorker, Men's Journal and some auto buff books, features perforated Mini trading cards done up complete with st

Published on Aug 20, 2007

Editor's Pick

This BSSP-produced cardboard insert, seen in The New Yorker, Men's Journal and some auto buff books, features perforated Mini trading cards done up complete with stats on the back—along with a curious attack on baseball card-quality (or lack thereof) gum. The elaborate concept originates, says AD Will Dean, with the client's desire to "feature all four models in one national print ad. And they wanted to somehow highlight all of the specs—MSRP, gas mileage, engine data, stuff like that."

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 20, 2007
Client:
MINI
Agency:
Butler Shine
Executive Creative Director:
John Butler
Executive Creative Director:
Mike Shine
ACD/Copywriter:
Lyle Yetman
Art Director:
Will Dean

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.