Creativity

Mini Invites You to Sleep On Top of a Car in an Unforgettable Location

Car Brand Teams Up With VisitEngland and Visit Wales for Staycation Campaign

By Alexandra Jardine. Published on Aug 04, 2017

Editor's Pick

As headlines in U.K. newspapers scream about passport queues in foreign airports, Mini is encouraging Brits to think about having a "staycation" in the U.K. instead in its latest campaign.

The brand has teamed up with tourism bodies Visit England and Visit Wales for a competition dubbed Room With a View that lets you win the chance to sleep in a special car-roof tent in some of the U.K.'s most stunning locations.

Conceived by The Brooklyn Brothers, the competition offers the chance to spend the night in the specially constructed tent on top of a Mini Countryman, in locations ranging from Dorset's Durdle Door to Cheddar Gorge in Somerset and Snowdonia in Wales.

The contest is being promoted via an influencer film featuring photographer Finn Beales and his son trying it out in Dorset, as well as social media posts on Facebook, Twitter and Instagram.

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About

Credits

Date
Aug 04, 2017
Agency:
The Brooklyn Brothers
Client:
Mini Countryman

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