Creativity

MINI: Countryman Stunt

Mini grows

Published on Jan 11, 2011

Editor's Pick

BSSP pays homage to a classic Mini ad while showing off the bigger Mini Countryman in this out of home stunt that appeared in New York.

The classic ad, of course, had the original Mini strapped on top of SUVs and driven around the streets as an unforgettable emphasis on the car's size. This time, the new, expanded Mini model, the Countryman, sports its smaller forbear. The copy on the side of the Countryman reads: "Holds everything you need for a fun weekend.”

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About

Credits

Date
Jan 11, 2011
Agency:
Butler, Shine, Stern and Partners
Client:
MINI

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