Creativity

MINI: Coupe Has Lift Off

We have lift-off.

Published on Oct 27, 2011

Editor's Pick

The "launch" of the MINI Coupe in America was taken quite literally by agency Butler, Shine, Stern and Partners. The agency installed a real live rocket with a MINI Coupe strapped on in New York City's Meatpacking District. Astronauts are also on hand and the brand plans to have a float in this year's NYC Halloween parade too.

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About

Credits

Date
Oct 27, 2011
Agency:
Butler, Shine, Stern and Partners
Client:
MINI

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