Creativity

Serena Williams, Harvey Keitel and T-Pain Star in Mini's Star-Studded Super Bowl Ad

Auto Brand Is Latest to Release Ad Before Game Day

By E.J. Schultz. Published on Feb 01, 2016

Editor's Pick

BMW-owned Mini and agency Butler, Shine, Stern & Partners today released their 30-second Super Bowl ad packed with celebrities. The ad, which was teased a couple weeks ago, features tennis star Serena Williams, actor-producer Harvey Keitel, rapper T-Pain, skateboarder Tony Hawk and retired soccer star Abby Wambach. Called "Defy Labels," the ad has "defiance at its core," Mini said in a statement. "The campaign inspires people to shed the labels society has placed upon them and instead define themselves."

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About

Credits

Date
Feb 01, 2016
Agency:
BSSP
Client:
MINI
Production Company:
Park Pictures
Director:
Christian Weber
EP:
Jackie Kelman Bisbee

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