Creativity

MINI: Dominate Winter

The MINI Cooper is fully equipped to give drivers complete control over icy winter conditions. Similarly, the leather-clad dominatrix who greets visitors to the MINI Canada homepage is fully equipped to demonstrate the vehicle's safety featur

Published on Jan 24, 2006

Editor's Pick

The MINI Cooper is fully equipped to give drivers complete control over icy winter conditions. Similarly, the leather-clad dominatrix who greets visitors to the MINI Canada homepage is fully equipped to demonstrate the vehicle's safety features in a decidedly kinky manner. Clicking on various parts of the car unlocks full-motion video of the merciless mistress whipping, flogging, paddling, spanking and teasing the submissive MINI while a suggestive voice explains how each feature helps you dominate winter.

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About

Credits

Date
Jan 24, 2006
Motion Graphics Company:
Meld Media
Developer:
Pixelpusher.ca
Client:
MINI Canada
Creative Director:
Steve Mykolyn
ACD/Copywriter:
Jason McCann
Art Director:
Stephanie Yung
Music/Sound:
Simon Edwards
Interactive Producer:
Amy Miranda
Video Director:
Shin Sugino
Agency:
John St. Denis

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