Creativity

MINI: Dress Your Car Up for Halloween 1

What's your car going as?

Published on Oct 31, 2011

Editor's Pick

Everyone gets in costume for Halloween - so why shouldn’t cars get to join in the dressing-up too?

This simple, yet brilliant insight by Canadian agency TAXI 2 led to its creation this year of a MINI Halloween costume for other cars. (The one-size fits all cover sports the banner 'even your car is dressing up as something hot'.) It hit the streets to give cars an impromptu makeover in a guerilla effort - and posted pictures at the MINI Canada Facebook page.

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About

Credits

Date
Oct 31, 2011
Agency:
TAXI 2 Toronto
Client:
MINI
Creative Director:
Lance Martin
Copywriter:
Tal Wagman
Art Director:
Craig Ferguson
Print Producer:
TARA GREGURIC

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