MINI: KISS Countryman Auction

..and do brand/charity collaborations everyday

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From Butler Shine Stern & Partners, a charity initiative that brings together Mini and Kiss.

Fans of either, or both, will have a chance to bid on four Mini Countryman cars, custom painted with signature Kiss designs and signed by the band. The eBay auction begins May 29 and proceeds go to Japan relief efforts.

The campaign was launched at the New York Auto Show and that's BMW USA president Jim McDowell in the Kiss make-up at the event.

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About

Credits
Date
Apr 22, 2011
Agency:
Butler, Shine, Stern and Partners
Client:
MINI
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