Creativity

MINI: Love is in the Air

Let's adventure.

Published on Aug 29, 2011

Editor's Pick

BSUR Amsterdam and director Kevin Thomas take a motley series of round-the-world adventures for a new global campaign promoting the MINI Coupe. Shot over the course of four months, the effort features the fun, new model at the heart of three different tales: a darkly comedic buddy road trip in wintry Iceland, an action-packed race through Rio’s Carnivale and a madcap love story set within the skyscraper-filled streets of Hong Kong. The spots make up the television component of the Another Day, Another Adventure campaign, which also includes print, social media, online and out of home.

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About

Credits

Date
Aug 29, 2011
Agency:
BSUR Amsterdam
Client:
MINI
Executive Creative Director:
Jason Schragger
Creative Director:
Karl Dunn
Copywriter:
David Govier
Art Director:
Thomas Jullien
Art Director:
Simon Johnson
Executive Producer:
Oscar Thomas
Director:
Kevin Thomas
Production Company:
Thomas Thomas Films
Executive Producer:
Philippa Thomas
Producer:
Jeremy Barnes
Production Manager:
Trent Simpson
1st AD:
Benji Edwards
Director of Photography:
Bob Pendar-Hughes
Director of Photography:
Cesar Charlone
Editorial Company:
Rock Paper Scissors
Editor:
Adam Pertofsky
Assistant Editor:
Neil Meiklejohn
Executive Producer:
Carol Lynn Weaver
Producer:
Juliet Batter
Telecine:
Company 3
Colorist:
Stefan Sonnenfeld
Online/VFX:
A52
VFX Supervisor:
Andy McKenna
CG Supervisor:
Kirk Shintani
2D VFX:
Chris Buongiorno
2D VFX:
Steve Wolff
2D VFX:
Andres Barrio
2D VFX:
Joy Tiernan
2D VFX:
Cameron Coombs
3D Artist:
Ryan McDougal
3D Artist:
Erin Clarke
3D Artist:
Joe Chiechi
3D Artist:
Tim Donlevy
3D Artist:
Paulo de Almada
3D Artist:
Adam Charter
3D Artist:
Abel Salazar
Producer:
Vicky Kwan
Executive Producer:
Jennifer Sofio Hall
Head of Production:
Megan Meloth
Music/Sound Design:
Bullet
Executive Producer:
Patrick Oliver
Sound Design:
Henry Boy
Sound Designer:
Bill Chesley
Executive Producer:
Kate Gibson
Audio House:
POP Sound
Engineering Producer:
Mitch Dorf
Engineering Producer:
Zac Fisher
Assistant:
Robert Weiss
Assistant:
Sam Schaffer
Production Service Company:
True North
Producer:
Leifur B. Dagfinnsson
Production Manager:
Finni Johansson
Music House:
Fall on Your Sword
Composer:
Fall on Your Sword
Music Production:
Susan Stone/Tonic Music Ltd

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