MINI: Manualhood

Have you got what it takes it to be a manual?

Published on

Editor's Pick

Mini USA is asking Americans to 'manual up' and eschew automatics for the joys of a stick shift, in a campaign by Butler, Shine, Stern and Partners.

This online video, in which a coach explains the 'tingling sensations' that let you know it's time to make the switch, is accompanied by print executions and a Facebook page, featuring an online manual on switching to stick shift.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Oct 20, 2011
Butler, Shine, Stern and Partners
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age