MINI: Manualhood

Have you got what it takes it to be a manual?

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Editor's Pick

Mini USA is asking Americans to 'manual up' and eschew automatics for the joys of a stick shift, in a campaign by Butler, Shine, Stern and Partners.

This online video, in which a coach explains the 'tingling sensations' that let you know it's time to make the switch, is accompanied by print executions and a Facebook page, featuring an online manual on switching to stick shift.

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About

Credits
Date
Oct 20, 2011
Agency:
Butler, Shine, Stern and Partners
Client:
MINI
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