MINI: Mini Clubman

While the only thing missing is a continuous loop of Kraftwerk's Trans-Europe Express, BBDO's Hamburg-based subsidiary Interone is taking viewers to new worlds with Published on

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While the only thing missing is a continuous loop of Kraftwerk's Trans-Europe Express, BBDO's Hamburg-based subsidiary Interone is taking viewers to new worlds with a virtual nighttime cruise through the downtown streets, bridges and alleyways of a Euro-centric metropolis.

With near-perfect 3D simulation and a techno-funk soundtrack to boot, the site promotes the other MINI, the S Clubman, an aptly titled model that's placed in full view to visitors, who can take several roads and watch various visual stimuli unfold. A split-screen window features both the large scope of the vehicle in motion through various scenarios, while the smaller one hypes the product features.

MINI fans can watch the Clubman steer its way through an empty, well-lit city street, get chased by graffiti-laden monster trucks and stock cars and wind its way through bridges that reach the heavens. If you need a detour, click on the small screen to make the car do a 180 and screech to a halt, then drag and rotate to view the various goods the Clubman offers--dual tailpipes, split back doors and old-school, box-styled chassis all included.

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About

Credits
Date
Sep 12, 2007
Client:
MINI
Agency:
Interone Hamburg
Executive Creative Director:
Martin Gassner
Executive Creative Director:
Matthias Schaefer
Creative Director:
Silke Gottschalck
Art Director:
Michael Ploj
Concept:
Jason Schiess
Flash Designer:
Patrick Decaix
Illustrator:
Britta Kissin
Technical Project Manager:
Eva SÃ'¼rek
3D Modeling/Post Production:
Aixsponza
3D Artist:
Manuel von Casuela
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