MINI: MINI Getaway Stockholm

Don't let go of this car!

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MINI Stockholm has launched this new mobile hunting game to promote the MINI Countryman, created out of Jung Von Matt, Sweden. Players home in on a virtual MINI on their mobile phones, catch it and then run as fast as they can out of its orbit to prevent other potential takers from swiping it. The first player to have the car in their possession for a week wins a real Countryman.

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About

Credits
Date
Oct 19, 2010
Account Director:
Jan Casserlov
Agency:
Jung von Matt Stockholm
Client:
MINI
Executive Creative Director:
Johan Jager
Art Director:
Daniel Wahlgren
Copywriter:
Magnus Andersson
Copywriter:
Erik Wingfors
Visual Director:
Daniel Forero
Planner:
Leon Phang
Application Production Company:
Monterosa
Web Production Company:
Suddenly
Graphic Designer:
Jon Palmqvist
Marketing Director:
Jon Casserlov
Marketing Manager:
Ida Modin
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