Creativity

MINI: MINI Getaway Tokyo

Tokyo gets its own Getaway.

Published on Nov 28, 2011

Editor's Pick

Jung von Matt's MINI Getaway reality game is coming to Tokyo after a successful launch in Stockholm last year.

The game, in which smartphone users 'hunt' and then hold onto a MINI and win the real car if they are successful, is credited with doubling MINI sales in Sweden last year. Although the Japanese version works similarly, it is on a much larger scale; the Tokyo gaming area is almost 32 times larger, at 240 square miles. The app has also been made available for Android as well as iPhone. The campaign goes live on December 3 and runs for nine days.

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About

Credits

Date
Nov 28, 2011
Agency:
Jung Von Matt
Client:
MINI

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