Creativity

MINI Lights Up Austin to Prove It's 'Not Normal'

Fiberglass car turns into a lamppost to grab attention at SXSW.

Published on Mar 12, 2013

Editor's Pick

MINI is making its presence felt at SXSW with this eye-catching lamppost. Agency Butler Shine Stern & Partners mounted a fiberglass MINI to a pole, and two regular lampposts accompany the main car display. Six thousand holes were drilled into the roof of the MINI to create the illuminated NOT NORMAL sign, and native Texan plants are included in each of the planter boxes. See it at 1610 S. Congress at Vespaio in Austin.

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About

Credits

Date
Mar 12, 2013
Agency:
Butler, Shine, Stern and Partners
Client:
MINI

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