MINI Lights Up Austin to Prove It's 'Not Normal'

Fiberglass car turns into a lamppost to grab attention at SXSW.

Published on

Editor's Pick

MINI is making its presence felt at SXSW with this eye-catching lamppost. Agency Butler Shine Stern & Partners mounted a fiberglass MINI to a pole, and two regular lampposts accompany the main car display. Six thousand holes were drilled into the roof of the MINI to create the illuminated NOT NORMAL sign, and native Texan plants are included in each of the planter boxes. See it at 1610 S. Congress at Vespaio in Austin.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Mar 12, 2013
Butler, Shine, Stern and Partners
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age