Creativity

MINI: Mini MINI

This adorable MINI is making itself useful in London.

Published on Aug 08, 2012

Editor's Pick

This mini MINI is so cute, we want to just put it in our pockets. The remote-controlled miniature car has been making itself useful at the London Olympics, by doing all sorts of odd jobs, like picking up stray javelins, hammers and discuses strewn about after track and field events.

BMW is of course, one of the sponsors of the games, and is behind the car, which is about the quarter of the size of a real MINI. There are three cars doing chores in London presently, part of a larger fleet provided for Olympic use by BMW. It's a smart branding move by the brand, marrying aesthetics and functionality quite well to make it stand out among the plethora of Olympic sponsors.

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About

Credits

Date
Aug 08, 2012
Client:
MINI

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