Creativity

MINI: MINI Motoring App

Rank your roads, receive rewards.

Published on Nov 09, 2011

Editor's Pick

MINI Motoring is a 'social navigation' app designed for customers of MINI Financial Services, where you can share information about driving with other users and earn points and rewards for taking part.

Users are encouraged to leave comments, recommendations and rankings about their favorite roads in over 50 countries, and share them with others via Facebook. They can receive rewards by completing certain actions in the app or by utilizing various financial account services from MINI Financial Services (such as electronic invoicing or paperless statements). Currently, the rewards are MINI images which can be used as backgrounds on phones or desktops but plans for future rewards include promotional items and other MINI-centric prizes.

The app is based on BMW's 'Ultimate Drive' app, launched in August, which provides the same gaming and reward experience as 'MINI Motoring,' but for BMW Financial Services customers.

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About

Credits

Date
Nov 09, 2011
Client:
MINI

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