Creativity

MINI: Mini Obliterate Website

Although this execution has all the attitude of Crispin Porter + Bogusky's U.S. work for MINI, this truly interactive effort comes courtesy of London agency WCRS.


After a truck pulls up alongside the underlying web

Published on May 20, 2004

Editor's Pick

Although this execution has all the attitude of Crispin Porter + Bogusky's U.S. work for MINI, this truly interactive effort comes courtesy of London agency WCRS.


After a truck pulls up alongside the underlying webpage, users are invited to motor an animated MINI over the surface of a parody of the MSN homepage, grinding it up with treadmarks and broken links. At the end, the game rates your level of destruction and refers you to MINI's U.K. website.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
May 20, 2004
Interactive Agency:
WCRS/London
Agency:
WCRS/London

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.