MINI: Mini Obliterate Website

Although this execution has all the attitude of Crispin Porter + Bogusky's U.S. work for MINI, this truly interactive effort comes courtesy of London agency WCRS.


After a truck pulls up alongside the underlying web

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Editor's Pick
Although this execution has all the attitude of Crispin Porter + Bogusky's U.S. work for MINI, this truly interactive effort comes courtesy of London agency WCRS.


After a truck pulls up alongside the underlying webpage, users are invited to motor an animated MINI over the surface of a parody of the MSN homepage, grinding it up with treadmarks and broken links. At the end, the game rates your level of destruction and refers you to MINI's U.K. website.

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About

Credits
Date
May 20, 2004
Interactive Agency:
WCRS/London
Agency:
WCRS/London
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