Creativity

MINI: MINI Store

Take the store for a whirl.

Published on Jun 12, 2012

Editor's Pick

MINI gives dealerships a run for their money with MINI Stores, a fun project from DDB Paris that turned the cars into stores so people could take test drives anywhere.

Opening a new MINI store in Paris was too expensive, so the agency figured that the only thing you really need to sell a MINI is the car itself. Complete with a salesman, brochures and opening hours, the stores could be taken for a ride. Ten MINIs were transformed into stores all over Paris, and the places they were parked was branded as a MINI location.

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Credits

Date
Jun 12, 2012
Agency:
DDB Paris
Client:
MINI
ECD/Production:
Alexandre Herve
CW/AD:
Alexander Kalchev
Managing Director:
Vincent Leorat
Agency Producer:
Christine Bouffort
Production Company:
Standard Films
Director:
Clemens Purner
Producer:
Capucine Charbonnier
Sound Production Company:
THE

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