Creativity

MINI: MINI vs Monster

3D Nooooooooo!

Published on Jan 14, 2011

Editor's Pick

15.52 meters of Mini meet the business end of a monster truck in this spot, which was shot in 3D and will roll out in 3D in 1,000 cinemas by January 21.

The campaign will also include a Facebook component which will feature characters from the spot in a soap opera format, and each character, in turn, acting as Facebook moderator.

YouTube link

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About

Credits

Date
Jan 14, 2011
Agency:
BSUR Amsterdam
Client:
MINI
Creative Director:
Jason Schragger
Copywriter:
Gian Carlo Lanfranco
Art Director:
Rolando Cordova
Post Production Producer:
Niels Scheide
Agency Producer:
Niko Koot
Planning Supervisor:
Jeffre Jackson
Planning Supervisor:
Stein Janssen
Production Company:
Camp David
Director:
Robert Jitzmark
Producer:
Anna Adamson
Post Production Company:
Glassworks
Producer:
Hannah McDonald
Offline Editor:
Gregers Dohn
Lead 2D Artist:
Morten Vinther
2D Artist:
Caio Sorrentino
Lead 3D Artist:
Markus Lauterbach
3D Artist:
Tim Bolland
Grading:
Ben Rogers
Music:
Massive Music
Project Manager:
Cris Kos
Song Title:
Bleeding Heart
Music Composer:
N. Berings
Lyrics:
N. Berings
Audio Studio:
Stopp
Audio Design:
Martin Dahl
Music Composer:
Massive Music
Lyrics:
Massive Music

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