Creativity

MINI: Motorby Messaging

Mini USA and Butler, Shine, Stern & Partners recently launched an elaborate web-assisted "talking" billboard pilot program in New York, Chicago, San Francisco and Miami. Billboards deliver personalized messages to participating Mini

Published on Mar 09, 2007

Editor's Pick

Mini USA and Butler, Shine, Stern & Partners recently launched an elaborate web-assisted "talking" billboard pilot program in New York, Chicago, San Francisco and Miami. Billboards deliver personalized messages to participating Mini owners via Radio Frequency Identification (RFID) technology. View more of the 2008 Creativity Award winners.

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About

Credits

Date
Mar 09, 2007
Creative Director:
John Butler
Creative Director:
Mike Shine
Art Director:
Mike Hughes
Copywriter:
Lyle Yetman
Copywriter:
Charlie Gschwend
Client:
MINI
Agency:
Butler Shine

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