Creativity

Mini Motoring Gear: Two-way Direct Mail Catalog

As might be expected, the new Mini Motoring Gear catalog is small and cute. It's produced by a strategic communications agency called 50,000feet (www.50000feet.com) w

Published on Jul 20, 2005

Editor's Pick

As might be expected, the new Mini Motoring Gear catalog is small and cute. It's produced by a strategic communications agency called 50,000feet (www.50000feet.com) whose ECD Jack Sichterman explains, "With most of our work, we try to create artifacts that have value beyond their ability just to sell product. For Mini Cooper, that approach is mandatory because Mini owners have learned to expect more from their ownership experience. Crispin Porter + Bogusky has done a great job setting that expectation for the brand

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About

Credits

Date
Jul 20, 2005
Photographer:
Schawk Inc.
Client:
Mini Motoring Gear
Executive Creative Director:
Ken Fox
Executive Creative Director:
Jack Sichterman
CD/Copywriter:
Reid Armbruster
CD/Art Director:
Tracy West
Designer:
Phil Zelnar
Designer:
Jonathan Sarmiento
Illustrator:
Tracy West
Illustrator:
Jonathan Sarmiento
Illustrator:
Daniela Markova
Agency:
50 000feet

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