Creativity

MINI: Party Pit Stop

Party before the light goes green.

Published on Mar 26, 2012

Editor's Pick

Traffic lights suck -- but to show that they suck less for those who drive a MINI, Taxi Toronto ambushed drivers at red lights with quick parties, while they waited. Street teams with a boombox, balloons and banners jumped on unsuspecting drivers and when the party ended, handed them a card and a little keychain. All before the light turned green. The stunt was planned in honor of MINI's 10th anniversary in Canada.

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About

Credits

Date
Mar 26, 2012
Agency:
TAXI Toronto
Client:
MINI
Exec. Creative Director:
Lance Martin
ACD:
Jeff MacEachern
Writer:
Marko Pandza
Art Director:
Jordan Dunlop
Agency Print Producer:
Tara Greguric

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