MINI: Recycling Poster

Stripped down to the bare essentials

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Editor's Pick

This Swiss campaign aimed to emphasize that the MINI brand is all about the bare essentials by using a recycled poster.

Agency Draft FCB Lowe, Zurich took an existing billboard ad, stripped away up to eight layers of poster, and used a stencil to convey the essence of the MINI brand. The campaign ran over 20 poster sites in Switzerland.

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May 16, 2011
Draft FCB Lowe - Zurich
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