Creativity

MINI Roadster: Peep Show

Live! Topless! Nude!

Published on Apr 03, 2012

Editor's Pick

Step right in for a live, topless show featuring... a car. A cute idea from MINI reveals its new Roadster model in a "sexy way," through a peep show. In L.A., MINI and agency Butler, Shine, Stern and Partners created a Roadster Peepshow Spectacular, taking over a corner store on Hollywood Boulevard and covering up the windows for 25 days. Passersby are encourage to take a peep at the car, which will be shown in fleeting reveal shows.

The shows are triggered whenever a spectator presses a button on a display. The window blinds roll back and the MINI does its own version of a stripshow, turning slowly accompanies by a disco ball, music and smoke.

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About

Credits

Date
Apr 03, 2012
Agency:
Butler, Shine, Stern and Partners
Client:
MINI Roadster

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