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MINI UK: The Mini Horn Section

Patriotic car-horns.

Editor's Pick

MINI UK teamed up with the London Philharmonic Orchestra to create a car-horn tribute to Team GB in the build up to the Olympics. The spot, by WCRS, film features musicians from the orchestra playing the UK national anthem on the horns of nine red, white and blue Mini London 2012 Special Editions, specially created for the Olympics. It launched on MINI's website, where the brand also reveals it will be launching a series of Team GB Adventures; MINI says these will be "inspirational events and fun activities to encourage the nation to really get behind the home team's athletes".

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About

Credits
Date
Jul 11, 2012
Agency:
WCRS London
Client:
MINI UK
Creative Director:
Dave Johnson
Creative:
David Dearlove
Creative:
Richard Knox
Agency Producer:
Jack Bayley
Media Agency:
Vizeum
Production Company:
Betsy Works
Editing Company:
Marcus Eley
Director:
Kjetil Njoten
Producer:
Peter Maynard
Producer:
Debbie Impett
Post Production:
Glassworks
Editor:
Rachael Spann
Audio & Record Company:
Will Cohen
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