Creativity

MINI: Vending Machine

MINI-themed outdoor fun.

Published on Dec 09, 2010

Editor's Pick

MINI Canada teamed with Taxi2 on MINI Vending Machine, an interactive outdoor projection promoting the brand's 2011 lineup. Passersby input codes in their mobile phones to trigger the display, which will show users' selected vehicles in a variety of animated scenarios. Users then get personalized SMS messages to click through to MINI's mobile page and become a Facebook fan.

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About

Credits

Date
Dec 09, 2010
Agency:
Taxi 2
Client:
MINI
Creative Director:
Lance Martin
Writer:
Alanna Nathanson
Art Director:
Jeff MacEachern
Agency Producer:
Sam Benson
Agency Producer:
Hanna Bratt
Animation:
Hatch Studios
Interactive:
Forth Hall
Mobile Marketing:
Mythum
Production Company:
The Media Merchants
Media:
Media Experts

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