Creativity

MINI: Virtual MINI App

MINIs in the wild

Published on Mar 10, 2011

Editor's Pick

MINI launched its new Virtual MINI app with a scannable QR code in a print ad in the March issue of Wired, which took readers straight to the iTunes store.

The Augmented Reality app lets consumers view the MINI Countryman in any real-world environment they want: on a mountain, by a waterfall, or even in their very own garage. You can select from different colors and configurations, view the vehicle at various angles, take pictures and upload them to share with friends.

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About

Credits

Date
Mar 10, 2011
Agency:
Butler, Shine, Stern and Partners
Application Developer:
Helios Interactive Technologies
Client:
MINI

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