Creativity

Sneaky! Mini Teams With Tow-Truck Firm to Get People to Test Drive Its Cars

Auto Brand Gets Clever in Attracting Singapore Drivers

Published on May 06, 2015

Editor's Pick

Mini found a sneaky way to get prospective customers in Singapore test driving its cars; help them out when their other car breaks down.

The auto brand teamed up with a tow truck company, and when people's cars broke down, they were offered a (free) Mini to drive home or to the garage, while their car was towed behind. The campaign, devised by Kinetic Singapore for Mini Asia, was both a pleasant surprise for people having car trouble and a way of getting people who wouldn't visit a showroom to try out the car -- Mini's research having shown that people who actually test drive the cars are significantly more likely to buy one.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
May 06, 2015
Agency:
Kinetic Singapore
Client:
MINI

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.