Creativity

MINI: Your MINI is Parked Here

Where the heck is my car?

Published on Dec 20, 2011

Editor's Pick

Taxi 2's fun holiday campaign for the MINI eliminates that familiar frustration you feel when you can't figure out where you parked your car. To help shoppers during the holiday season, 3-foot balloons were attached to every MINI in the parking lot. The stunt was executed in mall lots in Toronto, Vancouver and Montreal over December.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Dec 20, 2011
Agency:
Taxi 2
Client:
MINI
Creative Director:
Lance Martin
Writer:
Mike Blackmore
Art Director:
Jeff MacEachern
Print Producer:
Tara Greguric

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.