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Minnesota Association of Rogue Taxidermists: Animal Oddities

The joys of small, eccentric clients are many and varied, but few can compare to the Minnesota Association of Rogue Taxidermists. Yes, that's right " from the land of Prince and Fargo comes an advertiser so bizarre only a

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The joys of small, eccentric clients are many and varied, but few can compare to the Minnesota Association of Rogue Taxidermists. Yes, that's right " from the land of Prince and Fargo comes an advertiser so bizarre only a two-headed squirrel can do it justice. It seems MART, as it's sometimes known " and they live up to that acronym, selling great conversation pieces like a ram's heart on a stand, a steal at $79 " is having an exhibition of what it calls "An unnaturally beautiful collection of curiously twisted animals and oddities," and Carmichael Lynch has created posters, guerrilla flyers and a website to promote it. According to the agency, the posters are being stolen nearly as fast as they go up, which doesn't surprise us in the least. What dorm room is complete without a picture of a fish with a fanged monkey head? The phony "lost pet" flyers feature a phone number that offers a message about the exhibition, of course. For the record, according to the agency, "Rogue taxidermists are not hunters and no animals are killed for the purposes of rogue taxidermy art. Artists use animals killed in their natural environments (i.e., roadkill) and one is a 'vegan artist' who adds natural touches, like fierce teeth, to stuffed animals." Sweet. See www.roguetaxidermy.com for more and be sure to visit the promo site, www.beastblender.com, which the agency expects to have fully up and running on May 15, when "visitors can try their hand at beast creation using various parts from several animals," we're told. Subservient Chicken, eat your lil' heart out.
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About

Credits
Date
May 12, 2005
Client:
Minnesota Association of Rogue Taxidermists
Chief Creative Officer:
Peter McHugh
Art Director:
Brock Davis
Copywriter:
Steve Casey
Copywriter:
Peter McHugh
Print Producer:
Brenda Clemons
Agency:
Carmichael Lynch
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