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Minnesota State Lottery: Give the Gift of Surprise

For its recent holiday push for the Minnesota Lottery scratch games, Colle + McVoy's strategy was to "just to have these massive heads everywhere," says writer Brian Ritchie. So besides the usual transit shelters and bus backs, the heads we

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For its recent holiday push for the Minnesota Lottery scratch games, Colle + McVoy's strategy was to "just to have these massive heads everywhere," says writer Brian Ritchie. So besides the usual transit shelters and bus backs, the heads were plastered on elevator doors, affixed to busy hallway floors and even projected on large building facades during the Twin Cities
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About

Credits
Date
Jan 13, 2006
Client:
Minnesota State Lottery
Executive Creative Director:
Mike Fetrow
Creative Director:
Dave Keepper
Art Director:
Nina Orezzoli
Copywriter:
Brian Ritchie
Photographer:
Martin Schoeller
Agency:
Colle+McVoy
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