Creativity

Bash The Miracle Whip Pinata for Cinco de Mayo

Consumers can play against friends in battle to win $5000

Published on May 01, 2013

Editor's Pick

For a Cinco de Mayo celebration, Miracle Whip is giving you the chance to bash or defend an online pinata, made of a Miracle Whip bottle. Players control a digitally controlled robot to hit the pinata, or defend it by moving the pinata to keep it from being smashed. Created by Deeplocal in partnership with Break Media, the site supports Miracle Whip's "don't bash us until you try us" tagline. Consumers can sign in with Facebook to play against their friends and enter a sweepstake to win $5000. Two commentators will provide play-by-play announcements of the action, and the site will feature Cinco De Mayo themed live entertainment in between battles. The game is on until May 5th, from 12-6pm EST each day.

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About

Credits

Date
May 01, 2013
Agency:
Deeplocal
Client:
Miracle Whip

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