Creativity

Miracle Whip: Keep an Open Mouth

Just give it a shot.

Published on Feb 11, 2013

Editor's Pick

Through all its campaigns, Miracle Whip has been urging you to just give the product a try. For Sunday night's Grammys telecast, which the Kraft brand sponsored, McGarryBowen Chicago and Anonymous' Brian Billow created this hilarious music video starring 'N Sync's Lance Bass, Susan Boyle, Tiffany, Guns n' Roses' Gilby Clarke, and some of the Village People, all urging you to keep an open mouth.

The video is like a 2-and-a-half minute long throwback to the '90s, and reminds us a bit of songs like "We Are the World," where musical greats came together to lend their voices towards peace -- except this time, it's for a mayo-substitute.

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Credits

Date
Feb 11, 2013
Agency:
mcgarrybowen
Client:
Miracle Whip
ECD/Production:
Ned Crowley
Art Director:
Michael Straznickas
Copywriter:
Dave Reger
Executive Producer:
Steve Ross
Production Company:
Anonymous Content
Director:
Brian Billow
Senior Executive Producer:
Eric Stern
Executive Producer:
SueEllen Clair
Producer:
Paul Ure
Director of Photography:
Darran Tiernan
Editorial:
Optimus
Editorial:
Julie Kravitz
Music Company:
Beacon Street Studios
Music Producer:
Marisa Wasser

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