Creativity

Miracle Whip: Witch Hunt

Too good to not be evil.

Published on Feb 23, 2012

Editor's Pick

McGarryBowen Chicago shows that Miracle Whip is so delicious, it must be evil, in a pair of spots directed by Park Pictures' Joachim Back. Here, the tangy spread is depicted as too good to not be the product of some kind of black magic--at least so think the villagers in Scarlet Letter-inspired scenarios.

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About

Credits

Date
Feb 23, 2012
Agency:
mcgarrrybowen Chicago
Client:
Miracle Whip
Director:
Joachim Back
Production Company:
Park Pictures
CCO:
Ned Crowley
Group Creative Director:
Dave Reger
Group Creative Director:
Michael Straznickas
CW:
Tyler Campbell
AD:
Brant Herzer
Owner/EP:
Jackie Kelman
Bisbee Director of Production:
Lisa Burke Snyder
Producer:
Katie Juras
Editorial:
White House
Editorial Producer:
Laurie Adrianopolo
Editor:
Rick Lawley

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