Creativity

Miracle Whip: Zingr

Published on May 13, 2009

Editor's Pick

To market Miracle Whip to a younger demographic, AKQA, San Franscisco created Zingr, a branded browser plug-in that allows users to share their comments on web content with Facebook friends. Users download the plug-in from the Miracle Whip Facebook page or MiracleWhip.com, which AKQA also redesigned,and their comments, aka “Zings,” on web pages are sent as notifications to their network.

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About

Credits

Date
May 13, 2009
Client:
Kraft
Agency:
AKQA
Group Creative Director:
Bob Pullum
Associate Designer:
Todd Grinham
Associate Designer:
Josh Gross
Copywriter:
Ellen Karas
Copywriter:
Stephanie Kodeck
Interaction Designer:
Dan Linsky
Associate Creative Director:
Dan Ligon
Senior Project Manager:
Matt Boncek
Management Supervisor:
Saren Sakurai
Technical Manager:
Andrew Owen
Software Engineer:
Sanjay Gulati

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