Creativity

Misereor: War Leaves Many Scars

This campaign, from Hamburg agency Kolle Rebbe on behalf of a German Catholic charity, won a rarely bestowed Black Pencil, in the Illustration: Press Advertising category ? one of only two Black Pencils to be had at the 2007 D&AD Global Awards,

Published on May 24, 2007

Editor's Pick

This campaign, from Hamburg agency Kolle Rebbe on behalf of a German Catholic charity, won a rarely bestowed Black Pencil, in the Illustration: Press Advertising category ? one of only two Black Pencils to be had at the 2007 D&AD Global Awards, held in London on May 24. (The other went to that essence of trophy magnetism, R/GA's Nike+ project, in the New Uses of Websites category.) "It?s been a while since Illustration picked up a Black Pencil, but the simple idea behind the campaign for 'War Orphans' made the jury?s decision easy," says D&AD president Tony Davidson. "Naive family wall paintings they may be, but seeing where shells of bullets have shattered the images is a great and easily understood metaphor."

Misereor was founded in 1958 as "an agency against hunger and disease in the world," according to Misereor.org. "In its capacity as the overseas development agency of the Catholic Church in Germany, it offers to cooperate in a spirit of partnership with all people of goodwill to promote development, fight worldwide poverty, liberate people from injustice, exercise solidarity with the poor and the persecuted, and help create One World." See DandAD.org for all the results.

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About

Credits

Date
May 24, 2007
Art Director:
Maik Beimdiek
Creative Director:
Lorenz Ritter
Creative Director:
Sven Klohk
Image Manipulations:
Kathrin Meske
Copywriter:
Elena Bartrina y Manns
Illustrator:
Eva Salzmann
Client:
Misereor
Agency:
Kolle Rebbe Werbeagentur GmbH

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