Missing Kids Could Be Right In Front of You

Almacen combines flyer with video to give soccer fans a wakeup call

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An average of three children disappear every day in Argentina. At the final of the national soccer championship, charity Missing Children Argentina handed out flyers with pictures of apparently "missing" kids. Then before the game started, the audience was shown a video telling them that the kids pictured were actually there at the game - reminding them to take more notice in future. The campaign was devised by Argentinean agency Almacen.

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About

Credits
Date
Mar 13, 2013
Agency:
Almacen
Client:
Missing Children Argentina
Co-Chairman:
Daniel Onorato
Co-Chairman:
Caio Lucini
Executive Creative Director:
Walter Onorato
Executive Creative Director:
Diego Duprat
Copywriter:
Maximiliano Samaruga
Art Director:
Pablo Kahn
Production Company:
Potrero
Director:
Potrero
Agency Producer:
Diego Schapira
Director of Photography:
Matias Mesa
Post:
Steady Lab
Music & Sound Company:
Twins Music
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