Creativity

Missing Kids -- Now On Your Postage Stamps

The Missing Children's Network raises awareness using an old-fashioned, but effective, method

Published on May 02, 2013

Editor's Pick

For the National Missing Children's Month, the Missing Children's Network and Lowe Roche Toronto have come up with an innovative way to raise awareness and drive action on the behalf of missing kids everywhere -- by putting their faces on Canadian postage stamps. At MissingKidsStamps.ca, you can personalize stamps with photos of missing children, and then use them to send mail -- spreading the message anywhere the post goes.

The site also lets visitors download an insert to add to mailings and also get an e-signature that lets you add "stamps" to their e-mails.

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About

Credits

Date
May 02, 2013
Agency:
Lowe Roche Toronto
Client:
Missing Children's Network
ECD:
Sean Ohlenkamp
GCD:
Mark Mason
GCD:
Jane Murray
Designer:
Joel Derksen
Illustrator:
Jennifer Duong
Producer:
Neal Owusu
Music & Sound Design:
Keen Music

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