Mitchum: Hardest Working ________ In America

Mitchum offers sweat equity

Published on

Editor's Pick

Director Brett Ratner's eponymous agency and CAA Marketing have launched an integrated campaign on behalf of hard working anti-perspirant Mitchum to find The Hardest Working (insert job title here) in America.

The agencies teamed with directors Albert Maysles and Casey Niestat to create a series of films highlighting hard-working Americans from various vocations. The films will appear online at the Mitchumhardestworking.com site, on TV and in live screenings.

Viewers can compete for the title of hardest working person by submitting films, building social media fan pages, even offering promotional merchandise, and contestants can check on the intensity of their work ethic via a hardest working iPhone app.

The winner receives $100,000 and other Mitchum-themed goodies.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
May 17, 2010
Agency:
Brett Ratner Brands
Chief Creative Officer:
Jae Goodman
Client:
Mitchum
Agency:
CAA Marketing
Creative Director:
Ned McNeilage
Creative Director:
John Kaplan
Creative:
Ben James
Creative:
Todd Hunter
Content Manager:
Jay Brooker
Content Manager:
Arrow Kruse
Production Company:
HSI Productions
Production Company:
Maysles Films
Executive Producer:
Rebecca Skinner
Director:
Albert Maysles
Director:
Casey Neistat
Producer:
Bradley Kaplan
Editorial House:
SpotWelders
Editor:
Brad Waskewich
Telecine:
Company 3
Colorist:
Stefan Sonnenfeld
Finishing:
Public
Music:
Duotone Audio
Audio Mix:
Lime Studios
Engineer:
Loren Silber
Digital Production Company:
Rokkan
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age