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Mitchum: Love Thy Pits

Your pits' best friend.

Editor's Pick

Mother New York launches a new campaign-and new graphic look, for Mitchum deodorant. Touting the "Love They Pits" manifesto, the effort consists of TV, print and live commercial integration on Jimmy Kimmel Live! tonight, during which the show's host will offer up his own interpretation of the campaign theme. The latter will be the lead in to a social media effort starring Mitchum's right and left armpits, which will offer their take on current events and timely topics on Facebook and Twitter (via #lovetheypits."

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About

Credits
Date
May 25, 2011
Agency:
Mother
Client:
Mitchum
Creative:
Dave Clark
Creative:
Christine Gignac
Creative:
Rob Trostle
Creative:
Michael Ian Kaye
Creative:
Bobby Hershfield
Creative:
Paul Malmstrom
Strategist:
Sarah Plaskitt
Agency Producer:
Christine DoRego
Director:
Jonathan Notaro
Production Company:
Brand New School
Executive Producer:
Devin Brook
Editor:
Erik Barnes
Post Production:
Brand New School
Audio Post Production:
The Lodge
Sound Design:
The Lodge
Category
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