Creativity

Mitchum: Man O' Meter

Your manliness can now be quantifiably measured—no ruler required. Those who fancy themselves Mitchum Men can check out the Man O' Meter at the deodorant maker's website. Administered by the brand's "No Swea

Published on Jan 16, 2007

Editor's Pick

Your manliness can now be quantifiably measured—no ruler required. Those who fancy themselves Mitchum Men can check out the Man O' Meter at the deodorant maker's website. Administered by the brand's "No Sweat" spokeswoman Nina, the interactive quiz asks a series of revealing questions to calculate a total manliness score—the manlier your responses, the more revealing Nina gets with her own responses. Just a little extra motivation to cowboy up.

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About

Credits

Date
Jan 16, 2007
Creative Director:
Mike Yapp
Associate Creative Director:
Huan Nghiem
Senior Copywriter:
Dan Tamura
Director of Program Management - Web Development:
Rob Morgan
Senior Developer:
Jezreel Alcantara
QA Lead:
Sangeetha Nair
Agency:
Carat Fusion
Client:
Mitchum

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