Mitchum: With You All the Way

How do you sell deodorant to the post-fratboy, semi-metrosexual market? The guy who's too old for Axe, doesn't use a body spray, but still wants his armpits to belong to something slightly rebellious and bigger than he is? You carefully delineate the

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How do you sell deodorant to the post-fratboy, semi-metrosexual market? The guy who's too old for Axe, doesn't use a body spray, but still wants his armpits to belong to something slightly rebellious and bigger than he is? You carefully delineate the Mitchum Man
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About

Credits
Date
May 26, 2005
Client:
Mitchum
Executive Creative Director:
Kathy Delaney
GCD/Copywriter:
Bryan Black
ACD/Art Director:
James Baldi
Copywriter:
Nathan Hunt
Copywriter:
Jeremy Pippinger
Art Director:
Andrew Conklin
Art Director:
Robert Fontanelli
Art Director:
Helena Thorsell
Agency:
Deutsch New York
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