Creativity

Mitchum: With You All the Way

How do you sell deodorant to the post-fratboy, semi-metrosexual market? The guy who's too old for Axe, doesn't use a body spray, but still wants his armpits to belong to something slightly rebellious and bigger than he is? You carefully delineate the

Published on May 26, 2005

Editor's Pick

How do you sell deodorant to the post-fratboy, semi-metrosexual market? The guy who's too old for Axe, doesn't use a body spray, but still wants his armpits to belong to something slightly rebellious and bigger than he is? You carefully delineate the Mitchum Man

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About

Credits

Date
May 26, 2005
Client:
Mitchum
Executive Creative Director:
Kathy Delaney
GCD/Copywriter:
Bryan Black
ACD/Art Director:
James Baldi
Copywriter:
Nathan Hunt
Copywriter:
Jeremy Pippinger
Art Director:
Andrew Conklin
Art Director:
Robert Fontanelli
Art Director:
Helena Thorsell
Agency:
Deutsch New York

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