Creativity

Mitsubishi Brazil: No Photoshop

A car that's ready for its close-up.

Published on Nov 07, 2011

Editor's Pick

Sao Paolo agency Africa Advertising created a print campaign for the Mitsubishi Triton 2012 that makes a virtue of the fact it's done without Photoshop retouching.

The ad, designed to show that the Triton is tough enough to cope with any conditions, on road or off-road, carries a QR code that, when scanned, takes the viewer to a short 'behind the scenes' film about how the ad was photographed.

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About

Credits

Date
Nov 07, 2011
Agency:
Africa
Creative Team:
Humberto Fernandez
Client:
Mitsubishi Brazil
Creative Team:
Rafael Pitanguy
Creative Team:
Erico Braga
Creative Team:
Alexandre Fabricio
Creative Director:
Sergio Gordilho
Creative Director:
Flavio Waiteman
Photographer:
Mauricio Nahas

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