Is This How We'll Cook Eggs in the Future?

Dentsu Makes Cute Corporate Film for Mitsubishi Chemical Holdings

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Corporate ads are rarely this interesting, but Dentsu manages to make it happen, with this strange, but cute film for Mitsubishi Chemical Holdings Corp. The ad features a young man harnessing, in a strange way, the power of the sun to cook himself an egg. According to the agency, the idea was to depict a slice of the wonderful future we might expect when we apply energy in new and interesting ways.

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Jan 10, 2014
Dentsu Tokyo
Masako Okamura
Jeff Keeling
Art Director:
Mayu Taguchi
Agency Producer:
Noriko Nishina
Naoto Nakanishi
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